Our services

The brand strategy process begins with a thorough analytical approach to market research, categories, niches, competition, and target groups through positioning, building brand architecture, and creative concepts. From strategic conclusions, verbal identities are formatted and created first, followed by visual identities, which then culminate in tangible and animated product design, packaging, and communication. Throughout all parts of the process, we have developed our own methodology according to the highest professional standards.

 

We have formed a strong, competent, multidisciplinary team that, with the authority of experience, knowledge, and positive practices, creates a strongly grounded consulting product. We offer initial and developmental brand consulting and expertise from idea to the level of actual product or brand existence, based on exhaustive and methodological analytics, relevant data sources, and multidisciplinary synthesis using numerous available commercial tools and qualified business intelligence and insights sources. The product is intended for anyone who wants to create a new brand or who has doubts about an existing one, regardless of whether it is a completely new product-brand, rebranding, restructuring, or maintenance.

 

We offer comprehensive solutions in the field of brand identity development - branding and product development based on expert analysis and synthesis, including:

1. Definition of strategic and tactical objectives

2. Positioning in relation to the given framework and market

3. Current status and perception of space and activities within the given framework

4. Detailed definition of the target group by specificity through in-depth analysis

Definition of the organization and functionality of identity, brand core values, functional brand values, and brand architecture.

Definition of key brand values and personality

1. Brand positioning

2. Brand promise

Setting up the creative concept of verbal and visual identity based on strategy.

Implementation of visual and verbal identities in corporate and communication channels

1. Verbal identity, naming, and slogans

2. Visual identity, logo development, visual standards manual, basic and expanded application standards

3. Brand manifesto (narrative) based on brand strategy

Implementation of visual and verbal identities in corporate and external communication channels